A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here’re just a few logical reasons why you need to protect your brand:
Trademark registration of one’s mark gives everyone constructive notice of the ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a look up an identical or similar mark as yours will observed that you already own the mark, but is therefore put on notice that its use of the identical or similar mark to yours may lead to trademark infringement. Method to party is put on notice to find a new and different mark. With such notice, registering your mark prevents a prospective conflict in foreseeable future.
Social media is a fabulous resource for most businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies there to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, is not uncommon. Such improper practices can make the venue suspending the wrongdoer’s social sites account. Know the venue’s policies for facts. However, I have discovered that when you complain to be able to social media site of this wrongdoing and claim that another is definitely your brand without permission, the company administrator responds with a request of proof of ownership within the subject type. A trademark registration gives compelling evidence of brand usage.
Registering your mark shows a dedication to your logo and shows buyers that perseverance. The goodwill that could be developed through such commitment is invaluable to a profitable business.
Cybersquatters register domain names that are indifferent or similar to other parties’ trademarks or known brands with really the only purpose of selling them (to the rightful owner) high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to sue and collect damages from individuals who register an internet site name the actual identical or similar to your trademark.
Trademark registration can last as long as you continue when using the mark in commerce. Usually are some businesses that have registered trademarks that are over a century old.
Trademark registration may end for all businesses. However, there are many compelling benefits of protecting your brand since you protect any other business good point. A trademark is your business’ brand, its identifier. Protect it with trademark renewal period registration.